Large food manufacturers invest heavily in R&D to help develop new products and be at the forefront of food innovation in the marketplace. Our work for this client proved they would leapfrog the competition by identifying new ingredients, flavours and recipes inside video, on average 24 months before these trends were visible in social metadata such as hashtags, descriptions and comments.
With user-generated content, it very challenging to ensure brand-safe compliance with advertising regulations. Risk exposure involves inappropriate language, controversial topics, explicit visuals, and potential unlawful use of logos. The platform sought a solution to protect their clients’ brands and ensure compliance.
Traditional analytics across social platforms provided insights into text-based metadata (titles, descriptions, tags) and engagement metrics (likes, shares, comments), but lacked the ability to gain deeper insights from the actual video content. Valuable information mentioned in the audio or shown on screen was overlooked, leading to missed opportunities for strategic decision-making.
Agencies run high-impact marketing campaigns and need to ensure every influencer partnership aligns seamlessly with brand values to maintain a positive brand image and ensure campaign success. We provided a reliable method of validating influencers before engagement to ensure they would positively represent brands and resonate well with target audiences.